Three Generations in Sedona Real Estate

Three generations.
One red rock town.

I'm Will Hamburg, Associate Broker at Realty ONE Group Mountain Desert and a third generation Sedona Realtor. My family has been in Sedona real estate for nearly 70 years. I've spent 35+ of those years learning every street and what it actually feels like to live in each neighborhood.

William Hamburg in Sedona
The Story

Built into the bedrock of Sedona.

My grandfather, William Kind Hamburg, was a developer in mid-century Sedona. He built Mission Hills in West Sedona and Lazy Bear Estates in Uptown, neighborhoods where families still live today, three generations later. He didn't just buy and sell lots here. He helped shape what Sedona looks like.

My father grew up in those neighborhoods. I grew up walking distance from them. I've been climbing these red rocks, drinking coffee in Uptown, and watching this town evolve for as long as I can remember. When I tell a buyer "this neighborhood floods in monsoon season" or "this view will be blocked by future development," that isn't from a comp report. That's from showing up here every day of my life.

Most agents commute to Sedona. I actually grew up in and live here. That's a big difference, and it matters when you're spending serious money on a home here. You need an actual local expert who knows all the nuances of this unique market.

240+
Transactions
35+
Years in Sedona
3
Generations
Specialties

Four ways I help buyers and sellers in Sedona.

Luxury

Luxury Properties

Sedona's high-end market, $1M to $5M+, has its own rhythms. I work with buyers who want privacy, view lots, and architectural integrity. I work with sellers who need their property positioned for the right audience, not the broadest one. I've closed $120M+ at this level.

Investment

Investment & Short-Term Rentals

Sedona is one of the most-searched vacation destinations in the country, which makes it one of the strongest STR markets too. I help investors evaluate properties for cashflow, navigate Sedona's STR licensing rules, and work alongside CPAs on bonus depreciation strategies. I've personally invested in 40+ properties throughout Arizona.

1031

1031 Exchanges

1031 exchanges have a 45-day identification window and a 180-day close. I've guided dozens of investors through that timeline into Sedona property, including DSCR-financed deals, cash deals, and structured exchanges. Speed and accuracy matter here.

Relocation

Relocating to Sedona

Most of my buyers don't live in Sedona yet. I work with out of state buyers, especially tech professionals from California, Texas, and the East Coast, through video tours, FaceTime walkthroughs, and remote closing. You don't have to fly in until it's time.

Beyond the Sale

A few more things about me.

Homes for Heroes Affiliate

As a certified Homes for Heroes affiliate, I offer a commission rebate to firefighters, teachers, military, healthcare workers, and law enforcement when you buy or sell with me. It's a small thank-you to the people who serve our communities.

YouTube: @sedona-real-estate

My YouTube channel has hundreds of property walkthroughs, neighborhood tours, and Sedona market commentary. For buyers researching Sedona from out of state, it's the single most useful resource I can point you to.

What Clients Say

Real reviews from real Sedona buyers and sellers.

Every review on this page is verified on Google Business Profile.

I had a wonderful experience with Will. He is very kind and very easy to work with. He is up to date and knowledgeable in the Sedona market. I would highly recommend him to family and friends and hope to have him as my future realtor. Thank you Will, you rock!
★★★★★ Linda
Will is a knowledgeable, professional, and responsive realtor. Even when he was in Switzerland he would respond quickly. He also guided us well and was understanding when we canceled our first contract and then ended up buying another house. We are so happy to have chosen Will as our realtor and would highly recommend his expertise!
★★★★★ Mark
Very professional consultation with Will, he made me feel comfortable and confident that we were going to find the right home!
★★★★★ Dan
We just purchased a home with the help of Will, and we couldn't be happier with the experience. From day one, Will was professional, responsive, and genuinely invested in helping us make this deal happen. He knows the Sedona market inside and out, and his guidance throughout the process made everything smooth and stress free. Highly recommend working with him if you're buying or selling!
★★★★★ Drew
Will Hamburg went out of his way to make sure "my difficult to sell" property got sold! He was especially empathetic to my difficult situation and worked to make me comfortable at all times. After I had already gone through several agents, Will was by far the standout for excellence.
★★★★★ Dev
Will Hamburg was very easy to work with and extremely knowledgeable about the greater Sedona area. His expertise as a realtor made me feel confident I was in good hands before, during and after the purchase of my home. I highly recommend.
★★★★★ Fred
We wanted to purchase a house in Sedona and most people know how difficult the market is nowadays. Will went above and beyond as our realtor. Not only was he able to get us a house, but he got us a house that fit our needs and budget. We are so grateful to have had such a knowledgeable and reliable realtor! Thank you Will.
★★★★★ Jan
Will Hamburg was a pleasure to work with throughout the entire process. From scouting homes to the day of the closing, he was right on. Because he has grown up in the area, Will was able to balance our needs with his "insider" knowledge about the neighborhoods. That knowledge was complemented with his remarkable ability to help us sail through the paperwork. I highly recommend Will Hamburg for any real estate endeavor you are about to embark on.
★★★★★ Joey
Worked with Will on two deals. He is tenacious, smart, and honest. Couldn't be happier with both properties. He also has a lucky charm in his back pocket and that is important and helpful in this competitive market!
★★★★★ Paul
Without question, Realty One Group is the best realtor team in Sedona. The kindness, courtesy and seemingly endless hurdles Will Hamburg managed to wiggle right past makes him worth far more than coin he might make on the deal. 5 stars and beyond for William Hamburg and Realty One Group ✨💫🙏
★★★★★ Joe
I've known William Hamburg for over ten years and worked with him for several years as well. William has an excellent reputation because he's a great guy, is extremely reliable and is trustworthy. He is also highly competent with real estate and has strong business acumen in many areas. Working with William is a great experience!
★★★★★ Noah
William has been a superstar to work with. His professionalism and character have made our property selling process quick and successful. We highly recommend anyone with real estate or crypto needs to consider letting William handle your project. You will be satisfied at having made the right decision!
★★★★★ Jim
Will is very well connected and a hard worker. If you need help finding or selling a property he is your guy!
★★★★★ Norma