Sedona Real Estate Since 1965

Three generations.
One red rock town.

I'm Will Hamburg — a third-generation Sedona native and Associate Broker at Realty ONE Group Mountain Desert. My grandfather helped build this town. I've spent 35 years learning every street.

William Hamburg in Sedona
The Story

Built into the bedrock of Sedona.

My grandfather, William Kind Hamburg, was a developer in mid-century Sedona. He built Mission Hills in West Sedona and Lazy Bear Estates in Uptown — neighborhoods where families still live today, three generations later. He didn't just sell Sedona real estate. He literally helped shape what Sedona looks like.

My father grew up in those neighborhoods. I grew up walking distance from them. I've been climbing these red rocks, drinking coffee in Uptown, and watching this town evolve for 35 years. When I tell a buyer "this neighborhood floods in monsoon season" or "this view will be blocked by future development" — that's not from a comp report. That's from showing up here every day of my life.

Sedona doesn't reward agents who skim the surface. The buyers who get the right property here are the ones working with someone who knows the difference between a great-looking listing and a great-actually-living-here home. That's what I do.

$120M+
Closed Sales
200+
Transactions
35
Years in Sedona
3
Generations
Specialties

Four ways I help buyers and sellers in Sedona.

Luxury

Luxury Properties

Sedona's high-end market — $1M to $5M+ — has its own rhythms. I work with buyers who want privacy, view lots, and architectural integrity. I work with sellers who need their property positioned for the right audience, not the broadest one. I've closed $120M+ at this level.

Investment

Investment & Short-Term Rentals

The Sedona STR market is one of the most-searched vacation destinations in the country. I help investors evaluate properties for cashflow, navigate Sedona's STR licensing rules, and work alongside CPAs on bonus depreciation strategies. I've personally invested in 40+ properties throughout Arizona.

1031

1031 Exchanges

1031 exchanges have a 45-day identification window and a 180-day close. I've guided dozens of investors through that timeline into Sedona property — including DSCR-financed deals, cash deals, and structured exchanges. Speed and accuracy matter here.

Relocation

Relocating to Sedona

Most of my buyers don't live in Sedona yet. I work with out-of-state buyers — especially tech professionals from California, Texas, and the East Coast — through video tours, FaceTime walkthroughs, and remote-friendly closing. You don't have to fly in until it's time.

Beyond the Sale

A few other things you should know about me.

Author of Win Win Win or No Deal

A book on real estate negotiation built around the philosophy that great deals aren't zero-sum — they're built on alignment. Available on Amazon.

Homes for Heroes Affiliate

I'm certified through Homes for Heroes. Firefighters, teachers, military, healthcare workers, and law enforcement get a rebate on their commission when they buy or sell with me.

YouTube — @sedona-real-estate

Hundreds of property walkthroughs, neighborhood tours, and Sedona market commentary. The single most useful resource for out-of-state buyers researching Sedona.

Sedona ↔ Switzerland

I split time between Sedona and Switzerland. It's an unusual life — and it means I genuinely understand long-distance buying and selling. I do it myself.

What Clients Say

Real reviews from real Sedona buyers and sellers.

Every review on this page is verified on Google Business Profile. These are four of the most recent — read the full set on Google.

We just purchased a home with the help of Will, and we couldn't be happier. From day one, Will was professional, responsive, and genuinely invested in helping us make this deal happen. He knows the Sedona market inside and out.
★★★★★ Drew
Will is knowledgeable, professional, and responsive. Even when he was in Switzerland he would respond quickly. He guided us well and was understanding when we canceled our first contract and then ended up buying another house. Highly recommend.
★★★★★ Mark
Will did an excellent job of selling our home in Sedona. He is friendly, professional, and hard working. Very knowledgeable of the entire area. He used a variety of marketing tools and held multiple open house events. The end result: sold in less than 6 weeks.
★★★★★ Gregg
We had a wonderful experience working with Will. He helped us explore land, then fixer-uppers, bringing in contractors for estimates, and ultimately found us the home we now own. We're so grateful for his patience, dedication, and expertise.
★★★★★ Olesia
Read All Google Reviews

Let's talk about Sedona.

Whether you're 60 days from buying or just getting curious, I'd love a 15-minute call. No pressure, no presentation — just questions and answers about Sedona's market right now.

Schedule a Call